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A brief history of Fella

Mon Apr 22, 2013, 11:28 AM
We all know Fella. If you have been a member of deviantArt for at least 1 day it's quite probable you've encountered him at least once, he's everywhere! And this shouldn't come as a surprise, he's dA's mascot after all! But how much do you know about him? Let's take a look at a Brief History of deviantART's mascot.



Fella was brought to life thanks to switched, who designed him back in April 2001 for a mascot contest.


Back then he didn't look exactly as we know him today, his figure was a lot more basic and circular and his expression wasn't as human as we're used to today. However his main features remain, his mischievous look and his colors, most probably based on the site layout's at the time




Going a few years forward, while deviantArt was assembling its creative staff it was ¢greatLP who redesigned the original Fella and gave him a more refreshing and dynamic look, a little more like the way we know him today.



Since then, Fella served to be deviantART's representation of what it means to be "devious", and appeared on several ads, banners and other graphic identity of the site across the web. But fella was intended to go beyond being just a cool character used for web ads.


Fella made his debut as a physical toy back in 2007 in the form of a Plushie, which was of course, designed by ¢greatLP as well


Keeping the main features of the mascot, his colors and quirky look with the proportions of a stuffed figure.




The Plushie was officially launched via the dA Store on December 8th, 2007


Fella was now available for everyone to hug and be touched in devious ways.

The toy was very popular, and it sold out pretty quickly, thanks to the Holiday Sales of that year. Everybody wanted a Fella Plushie for Christmas!

Fella Set by deviantARTGear
This item got re-stocked a few times until the closure of the Store in 2013, including bundles like a special edition which included some stickers and a combo of both Fella and the Super Llama Plushies.

Thanks to the popularity of the toy, a few official contests were launched where the plushie was the main protagonist, being the latest, the Fella Around the World Contest of 2009, which also served to officially introduce the Super Llama Plushie, the second plushie from deviantART.

People from all over the globe took a picture with Fella and the Super Llama in an attempt to win one of the plushies and also get a special contest badge.



Campfire by Dakarri Fella And Llama In Moscow by Goldy--Gry Fella and Llama in Holland by Saviroosje


The contemporary Fella

It was around May 2008 when Fella suffered another slight redesign, once again thanks to ¢greatLP resulting in the Fella we all know today; his hands now include fingers and his face is a lot more expressive.


F e l l a . 0 3 by thekidKaos F e l l a . 0 1 by thekidKaos F e l l a . 0 2 by thekidKaos


But the Fella Plushie wasn't the only Fella-related item in the DA Store, not for much time at least.


 

Pepperfella Tee Promo by Artgerm
In March 2010 the PepperFella T-Shirt made its debut in the DA Store. Its design was in charge of no one else than Artgerm, who designed a Fella Version of his very iconic character Pepper.

Nowadays Fella can be found everywhere around the site, is the subject of countless Fan Arts and photographs (people is always happy to take a photo with him) or as theme for a contest, and now with the official group fella, he's not only the icon of deviousness, but also a friendly figure who welcomes new deviants everyday.
:iconfella:



.fella:paper.version. by candymax Fella at AX '08 -2 by fella Fella - Art Stars by mnrART
Happy Birthday DA contest by chutkat Peachy fella by Twilit-Arawen Fella Deviants Mosaic by drsparc






A few words from Pedro Delgado - thekidKaos, official illustrator of Fella.

Known back then as ¢greatLP, Pedro took part of deviantART's creative staff and was in charge of Fella's image for around 4 years. Now known as thekidKaos, he has gone in a different direction, but remembers his work as Fella's official illustrator and gives us a few words about it.

My name is Pedro Delgado, I'm an illustrator (mostly traditional) based in Madrid, Spain.


I used to spend lot of time on DA. Here I got my first job as a comic penciler, among other stuff. One of  the gigs I liked more was being the official Fella related Artist for about 4 years. That was fun!!

After some hiatus, working as graphic designer, nowadays I'm back with comic books alongside cheeks-74 and his awesome crew.

Back in 2007 some of the staff guys saw this  illustration I made to thank my watchers for their support.



DA was setting up the Creative Staff, and we were drawing many Fellas. They did some tests asking for our personal vision based on switched's original design. They wanted something more expressive, with a face and hands. I may thank Heidi for her support thru all the process, it was actually her call to go with my version. Around May 2008, the current official Fella was launched.

The version I did was the Fella I wanted to do. Nothing would change, couldn´t be happier with the result :)

"Fella is one cheecky lil' guy! He represents the mischievous, devious artist inside all of us. He´s that spark that makes you go nuts and bananas and come up with some awesome piece. That´s why every deviant loves him."
:D

A brief history about Fella, the official mascot of deviantART, as part of the Art History Project DA-Related Month.
Add a Comment:
 
:iconmotownwarrior01:
MotownWarrior01 Featured By Owner Sep 8, 2014  Hobbyist General Artist
Fella is NUMBER 1!!!
Reply
:iconmrmeisterwaffle:
MrMeisterWaffle Featured By Owner Aug 24, 2014  Student Artist
May I use the Fella at the bottom for something?
Reply
:icondeiby-ybied:
deiby-ybied Featured By Owner Oct 28, 2013  Professional Digital Artist
I'd like to share this video of fella I chice in 3d www.youtube.com/watch?v=NVjoql…
Reply
:iconmonsturnao:
MonsturNao Featured By Owner Jun 4, 2013  Student Artist
He should have been given membership until hell froze over.
Reply
:icontimberclipse:
TimberClipse Featured By Owner May 7, 2013  Professional Filmographer
Hello!
I wanted to let you know that this piece has been featured by #fella in the most recent FellArt Feature
Thank you for sharing it with the deviantART Community!
Reply
:iconthiefoworld:
Thiefoworld Featured By Owner May 7, 2013
Awesome! Thanks Zev :)
Reply
:icontimberclipse:
TimberClipse Featured By Owner May 7, 2013  Professional Filmographer
My pleasure :ahoy:
Reply
:iconuklinx233:
UKlinx233 Featured By Owner Apr 24, 2013  Hobbyist General Artist
wow! coool i didnt know some of that! what made you want to do this?
Reply
:iconchivi-chivik:
Chivi-chivik Featured By Owner Apr 24, 2013  Hobbyist Digital Artist
Keep selling his plushies, 'cause someday I'd like to buy one :noes:
Reply
:iconfrankrt:
FrankRT Featured By Owner Apr 24, 2013  Hobbyist General Artist
Very insightful! :)
Oh, the store is closed? I never realised. :(
Reply
:iconsaturndawn:
SaturnDawn Featured By Owner Apr 23, 2013  Hobbyist General Artist
I just want a Fella plushie. Now that the gear section of the store is closing, I'll never have one. T_T
Reply
:iconsorbetberry:
SorbetBerry Featured By Owner Apr 23, 2013  Hobbyist
awesome article, thiefo! thanks, now I know more about fella ^^
Reply
:iconvocaloid-fanatic:
vocaloid-fanatic Featured By Owner Apr 23, 2013  Hobbyist Digital Artist
Cool! He used to look funny back in 2001. :XD:
Reply
:iconminato-kushina:
Minato-Kushina Featured By Owner Apr 23, 2013
So great and informative article! :heart:

Thanks for sharing! :hug:
Reply
:iconalisbet:
Alisbet Featured By Owner Apr 23, 2013
It would cool if dA would briefly revert to their V1 layout when it's their 20th anniversary. Who else is with me?
Reply
:iconredroronoa:
RedRoronoa Featured By Owner Apr 24, 2013  Hobbyist General Artist
I wouldn't mind if that happened, might be fun actually. :D
Reply
:iconkarinta:
Karinta Featured By Owner Apr 23, 2013  Student General Artist
True!!
Reply
:iconalisbet:
Alisbet Featured By Owner Apr 24, 2013
Hehe. That certainly would be a blast from the past.
Reply
:iconkarinta:
Karinta Featured By Owner Apr 24, 2013  Student General Artist
Haha! I only joined a little over a year ago.
Reply
:icongoldgust:
goldgust Featured By Owner Apr 23, 2013  Hobbyist
if only he didn't now represent the endless irritation when following links outside of dA
Reply
:iconwolvenbird:
WolvenBird Featured By Owner Apr 23, 2013  Student Digital Artist
I believe you can actually turn that off! I don't remember where the actual option for that was, though. :(
Reply
:icontoshema:
toshema Featured By Owner Apr 23, 2013  Student Digital Artist
Great article, very informational. it is always very nice to see the history, and see how things developed. So thanks allot for sharing this !

Oh BTW, this line LIne made LOL, "Fella was now available for everyone to hug and be touched in devious ways".
Reply
:icondicegirl14395:
Dicegirl14395 Featured By Owner Apr 23, 2013  Student Traditional Artist
we should have a breif history of the significance of llamas too lol
Reply
:iconvocaloid-fanatic:
vocaloid-fanatic Featured By Owner Apr 23, 2013  Hobbyist Digital Artist
I think when you press the link to give points for llamas, there is a little box in the top right corner that gives a little history about llama-loving. Check it out!
Reply
:iconbottled-mermaid:
bottled-mermaid Featured By Owner Apr 23, 2013
Sweet article! :la::fella:
We all love Fella, and I'm really happy to have read about his story. He's the sweetest mascot ever. I hope I can buy the plushie too, someday :heart:
Reply
:icontimishayd:
Timishayd Featured By Owner Apr 23, 2013  Hobbyist General Artist
I had no idea of Fella's background!
This was an interesting read ^^
Reply
:iconrevelevifleur:
ReveLeViFleur Featured By Owner Apr 23, 2013  Hobbyist Digital Artist
awesome!
Reply
:iconjenniej92:
Jenniej92 Featured By Owner Apr 23, 2013  Hobbyist Traditional Artist
this was an adorable read :clap:
nice <3
Reply
:iconallyntu:
Allyntu Featured By Owner Apr 23, 2013  Hobbyist General Artist
cool!!! Fella is just awesome, you can't call yourself a deviant if you don't know him! :heart:
can't wait to see llama's history as well :eager:

but I still think that llama need a girlfriend, Pepper is way too much :D
Reply
:iconallyntu:
Allyntu Featured By Owner Apr 23, 2013  Hobbyist General Artist
fail! I mean 'fella' need a gf :P
Reply
:iconpikachu-28:
Pikachu-28 Featured By Owner Apr 23, 2013
FELLA!
Reply
:iconadmx:
admx Featured By Owner Apr 23, 2013
Great article! Go go fella :happybounce:
Reply
:iconirenenenene:
irenenenene Featured By Owner Apr 23, 2013  Hobbyist Artisan Crafter
cool!!
Reply
:iconloner911:
loner911 Featured By Owner Apr 23, 2013  Hobbyist General Artist
Awesome!!!
Reply
:iconprincesskooh:
PrincessKooh Featured By Owner Apr 22, 2013  Hobbyist General Artist
Great Piece :thumbsup: Proudly :+fav:'d more than once :lol: I might also feature it in a Journal on Fella's Birthday :D
Reply
:iconi-is-smart:
I-is-smart Featured By Owner Apr 22, 2013  Hobbyist General Artist
is there a test on this? cuz I would totally ACE IT!

lol I studied fella back in 2010 after I found the poll that voted him into being the dA mascot love that little guy and regret never buying a plushie of him
Reply
:iconronin201:
Ronin201 Featured By Owner Apr 22, 2013
I don't know why, but the title of this article/journal gives me the image of a 1950s-type PSA about Fella and his history XD
Reply
:iconoutsidefate:
OutsideFate Featured By Owner Apr 22, 2013  Student Digital Artist
V1-Fella had more charm than original the character do not steal "contemporary" one.
Reply
:iconwdwparksgal:
WDWParksGal Featured By Owner Apr 22, 2013
Great article! Gotta love Fella :iconfellaplz:
Reply
:iconprincesskooh:
PrincessKooh Featured By Owner Apr 22, 2013  Hobbyist General Artist
Agreed :heart::iconfellaplz::la:
Reply
:iconstygma:
Stygma Featured By Owner Apr 22, 2013  Hobbyist General Artist
Nice article! I've learned a lot.

And I'm glad to have Fella and Super Llama with me! :XD:
Reply
:iconvyel:
Vyel Featured By Owner Apr 22, 2013  Hobbyist Traditional Artist
Bravissimo, I never knew all that info about Fella.
Reply
:iconkryione:
Kryione Featured By Owner Apr 22, 2013  Hobbyist Artist
Aww Fella! XD
Reply
:iconbobmceggy:
BobMcEggy Featured By Owner Apr 22, 2013  Hobbyist Digital Artist
But my question is, what species would he be?
Fella is not an answer
Reply
:iconprincesskooh:
PrincessKooh Featured By Owner Apr 22, 2013  Hobbyist General Artist
*Merely
Reply
:iconprincesskooh:
PrincessKooh Featured By Owner Apr 22, 2013  Hobbyist General Artist
Fella mere is... He simply exists possibly as undefined construct of the deviant imagination of yesteryear whos mysteries may never be truly solved and are doomed to remain debated for as long dA Shall exist :P
Reply
:iconbobmceggy:
BobMcEggy Featured By Owner Apr 22, 2013  Hobbyist Digital Artist
Meh, if he was made of imagination he'd be more colorful
Reply
:icondimensionwalker21:
Dimensionwalker21 Featured By Owner Apr 22, 2013
A variation of Rayman? Whatever he is.
Reply
:iconbobmceggy:
BobMcEggy Featured By Owner Apr 22, 2013  Hobbyist Digital Artist
I guess that sends us several steps backward
Reply
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